Tag Archives: Ethos

CEO Caring: Pathos in the 21st Century

Statue of Aristotle (1915), University of Freiburg (Photo credit: Flickr user maha-online)
I’ve been discussing how Aristotle’s Rhetoric has much to teach the CEOs of today.

|07 Jan 2013

CEO Competence: Logos in the 21st Century

All humans are fallible.
CEOs are humans.
Therefore, all CEOs are fallible.
Okay, I’m sure you didn’t need this syllogism to be convinced of the fallibility of CEOs. But Aristotle’s work in logic from the 4th century B.C.

|18 Dec 2012

CEO Credibility: Ethos in the 21st Century

Bust of Aristotle. Marble, Roman copy after a Greek bronze original by Lysippos from 330 BC (Photo credit: Wikipedia)
Aristotle’s Rhetoric from the 4th century B.C. has many lessons for CEOs today striving to do their best.

|10 Dec 2012