Veteran CEOs Talk About How They Would Fix Troubled Companies

Chief Executive
September 19, 2014

We selected 10 of these giants of American commerce—Campbell Soup, General Motors, Hewlett-Packard, IBM, McDonald’s, Procter & Gamble, Radio Shack, Target, Walmart and Whole Foods Markets—and sought advice from experienced business leaders on how to fix them. Our experts ranged from chiefs of billion-dollar companies and owners of significant small and medium-sized enterprises to respected academics to sought-after consultants.

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