I first learned of Joel Trammel as a prospect considering the Khorus platform for my business. As a long time technology leader, and first time CEO, I found the CEO tightrope to be wedged full of concise and useful guidance. I appreciate the broad and deep advice Joel is able to provide as a result of having gleaned the best on offer from an array of terrific books on a myriad of management theories. I look forward to applying the ideas Joel has shared with my executive team as we embark on our journey deploying Khorus in our business. I’m confident we will be a stronger and more effective organization through leveraging both the excellent material in the book, and the practical application of goal based objectives via Khorus. An excellent read well worth your time.