In this episode with Mark Graban, Joel shares his “favorite mistake” story about having trouble, multiple times, finding the right VP of Marketing for a startup company. We talk about that story and other topics including: Steps to avoid making that mistake? What are some Mistakes CEOs make in evaluating the performance of other executives? As boss, do you have to more expert than your team? “Be an expert generalist” Being CEO at 2 companies at the same time? As a CEO, what’s your role in creating a culture of learning from mistakes? When do you have to bring in an outsider as CEO? Keep Austin weird? Is it a Mistake for companies to “hire for fit”?