CEO Caring: Pathos in the 21st Century
January 7, 2013
I’ve been discussing how Aristotle’s Rhetoric has much to teach the CEOs of today. Specifically, his ethos, logos and pathos…
Aristotle
CEO Competence: Logos in the 21st Century
December 18, 2012
All humans are fallible. CEOs are humans. Therefore, all CEOs are fallible. Okay, I’m sure you didn’t need this syllogism…
CEO Credibility: Ethos in the 21st Century
December 10, 2012
Aristotle’s Rhetoric from the 4th century B.C. has many lessons for CEOs today striving to do their best. In particular,…