Tag Archives: David Rock

The SCARF model for understanding culture: Part 3

Last week I discussed the first two elements of the SCARF model for understanding corporate culture: Status and Certainty. Here are the final three areas that can elicit a reward/threat response in employees: Autonomy, Relatedness and Fairness.

|30 Jul 2013

The SCARF model for understanding culture: Part 1

Do employees always react to company news in the way you expect? If you have been a CEO or even a manager for very long you’ve learned that they don’t.

|16 Jul 2013