Tag Archives: presidential election

Brand Promise, or Why Trump & Sanders Are on Fire

Super Tuesday is finally upon us, giving us the best indication yet of how each presidential candidate’s brand promise translates into actual votes. Like many, I have been following the presidential election process with some interest.

|01 Mar 2016

How to Be President of the U.S. (POTUS)

Commentators often claim that being President of the U.S. is totally different from being a CEO, because “you can’t just order everyone around.

|02 Dec 2015

Lessons from GOP Presidential Race Disruptors

Photo credits: Carly Fiorina and Donald Trump images by Michael Vadon. Ben Carson image by Gage Skidmore. All licensed under CC BY-SA 4.0 via Wikimedia Commons
I find the presidential race very interesting for what it can teach business leaders.

|22 Sep 2015