What If You Had a Playbook For The CEO Role? We understand that much is expected of you as CEO, and that there aren’t many proven resources out there for mastering your role. Most people enter this job with lots of knowledge in certain aspects of business but no specific training for the most difficult role in the organization. That’s where the American CEO playbook comes in. We know how to help you build your company, deliver predictable performance and sleep better at night. American CEO was rebranded to CEO-S, it provides training, an implementer, a brand new CEO system and framework, and 1:1 meetings with Veteran CEO and CEO trainer Joel Trammell.